Yonge Street Mission (YSM)

Blitz Marketing was tasked with creating an influencer campaign to spread the word about poverty in the city and how anyone can join in to help those in need with GIVE 6IX. The goal was to target a range of GTA influencers to share their passion and creative ideas for giving back to their neighbours in need.

Service

Influencer Marketing

Organic Impressions

305,694

Client

YSM

Organic Likes

13,091

Year

2021

Organic Comments

1,770

We sourced and negotiated a range of influencers to promote GIVE 6IX. We went after a broad range of influencers to achieve the greatest reach. We also scheduled Instagram Lives, and giveaways with local brands to help supercharge the campaign and stir up true community action.

#give6ix

The final roster included 7 macro, 3 micro, and 11 nano influencers. Using these influencers, we were able to garner over 300,000 impressions for YSM, 19 feed posts, 3 Instagram Reels, 3 Instagram Lives, and 60 story posts. We also had influencers sign up for recurring volunteer sessions at the foodbank.