Yonge Street Mission (YSM)
Blitz Marketing was tasked with creating an influencer campaign to spread the word about poverty in the city and how anyone can join in to help those in need with GIVE 6IX. The goal was to target a range of GTA influencers to share their passion and creative ideas for giving back to their neighbours in need.
Service
Influencer Marketing
Organic Impressions
305,694
Client
YSM
Organic Likes
13,091
Year
2021
Organic Comments
1,770

We sourced and negotiated a range of influencers to promote GIVE 6IX. We went after a broad range of influencers to achieve the greatest reach. We also scheduled Instagram Lives, and giveaways with local brands to help supercharge the campaign and stir up true community action.
















#give6ix
The final roster included 7 macro, 3 micro, and 11 nano influencers. Using these influencers, we were able to garner over 300,000 impressions for YSM, 19 feed posts, 3 Instagram Reels, 3 Instagram Lives, and 60 story posts. We also had influencers sign up for recurring volunteer sessions at the foodbank.
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