Blitz Marketing was tasked with creating an influencer campaign to spread the word about Alvento Winery's brand new WIND Series which was set to launch during the pandemic. The goal was to create a new audience for their wine while emphasizing diversity, inclusivity and creativity.
We created the branded hashtag #passioninspired to capture the campaign vision. We sourced and negotiated local Toronto lifestyle and foodie influencers who had over 70% of their followers above legal drinking age and fit within the client's limited delivery radius. The client had a budget for 2 macro and 5 micro-influencers.
Blog Posts + Videos
In addition to standard feed posts, we were able to contract professional SEO'd blog posts by influencers for Alvento Winery. As well as YouTube, IGTV and Tiktok Videos.
At Blitz, our motto is to always over-deliver! The final roster included 3 Macro, 5 Micro and 2 Nano influencers plus 6 additional PR product influencers. The campaign was able to garner over 70K reach, 9K likes, 2.6K comments, & 95K impressions. Plus 15 feed posts, 2 IGTV Videos, 1 YouTube product review, 1 Tiktok, 45 story posts, and 2 Blog posts. As a bonus, our production team also created a few additional social media assets for the brand.
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