Blitz Marketing was tasked with creating an influencer campaign to spread the word about Hardbite Chip's new flavours. The goal was to establish a name for the popular BC company's incredible chips among the healthy moms across Southern Ontario.
We created the branded hashtag #explorethecruch to capture the campaign vision. We sourced and negotiated local Ontario mom bloggers and influencers who had high engagement rates and a super loyal following. The client had a budget for 3 macro and 5 micro-influencers.
Blog Posts + Videos
In addition to standard feed posts, we were able to contract professional SEO'd blog posts and videos by influencers for Hardbite Chips.
At Blitz, our motto is to always over-deliver! The final roster included 3 Macro, 7 Micro and 2 Nano influencers. The campaign was able to garner over 60K reach, 4K likes, 1.8K comments, & 76K impressions. Plus 12 feed posts, 1 Boomerang, 40 story posts, and 3 Blog posts. As a bonus, our production team also created a few additional social media assets for the brand.
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