Hardbite Chips

Hardbite Chips wanted to spread the word about their incredible new chip flavours. The goal was to get the attention of healthy moms across southern Ontario and get them excited about the new flavours and where they could purchase them.

Goal

Hardbite is an all natural chip brand dedicated to making the most tasty and nutritious snacks using all real ingredients. Hardbite’s goal was to bring awareness to their new product line and build up their social media presence. To accelerate Hardbite’s online presence our team put together an influencer marketing, partnering with healthy mommy bloggers that directly reached their target market.

Blog Posts + Videos

In addition to standard feed posts, we were able to contract professional SEO'd blog posts and videos by influencers for Hardbite Chips.

Our Solution

To get Hardbite trending, we created the branded hashtag #explorethecruch to capture the campaign vision. We sourced and negotiated local Ontario mom bloggers and influencers who had high engagement rates and a super loyal following.

For this campaign, we really wanted to over deliver on Harbites budget to reach the maximum engagement for this campaign. The final roster included 3 Macro, 7 Micro and 2 Nano influencers. This included 4 more additional influencers that we were able to negotiate. The campaign was able to garner over 60K reach, 4K likes, 1.8K comments, & 76K impressions. Plus 12 feed posts, 1 Boomerang, 40 story posts, and 3 Blog posts.

On top of this campaign, our team was so obsessed with Harbite that we also created additional professional social media assets for the brand!

Results

At Blitz, we always work to over-deliver. The final roster included 12 mommy bloggers and influencers. Working with these influencers, we were able to garner over 76K impressions for Harbite and drive consumers into their retail locations!