Shiny Apple Cider
Proudly made in Ontario, Shiny Apple Cider is crafted with 100% locally-grown fresh apple juice using a unique process to create the distinctive juicy Shiny Apple taste profile that consumers know and love. Shiny Apple cider has been accredited as the #2 selling cider in Ontario and is a leading gluten-free alternative to beer. The local cider brand offers a wide selection of flavors and launched a new line of ciders just in time for the summer. Blitz Marketing came in to help amplify the launch of this new line of flavors and bring awareness to Shiny Apple Cider by leveraging the power of influencers.
Shiny Apple Cider underwent a rebrand and needed help launching its new flavor line of Apple Ciders into the market across Ontario. The challenge was to tap into the correct geo-targeted market and reach its ideal target demographic through the power of influencers. The goal was to target Ontario-based young women who are drinks-in-a-can enthusiasts to introduce them to the ciders while emphasizing creativity, uniqueness, and the local aspect of the brand.
At Blitz, our motto is to always over-deliver. We crafted a custom campaign uniquely tailored to growing Shiny Apple Cider's brand visibility, bringing awareness to their new flavor launches, and communicating their vision to thousand of potential clientele across Ontario. Leveraging influencers' collective power, Blitz Marketing was able to showcase Shiny Apple Cider's unique value. The final roster included influencers at varying following levels in order to maximize this geo-targeted campaign and hit the right target demographic for the brand. These influencers created beautiful and uniquely curated content and shared all the wonderful reasons they love Shiny Apple Ciders and why their followers will too.
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