Proudly made in Ontario, Mindful Wines offer a premium wine experience with no need to compromise when making a socially conscious choice. Mindful wines are produced using exceptional Canadian grapes using innovative methods to minimize the environmental impact, these wines offer a healthier alternative to sugary wines and a lower ABV for a more casual drinking option. Blitz Marketing came in to help spread awareness about this exceptional wine and its unique value.
Mindful Wines wanted to spread the word about their unique wine option, they needed help hitting the right clientele across Ontario just in time for the summer. The goal was to create a new audience for their wine and position them as THE healthy and delicious alternative to sugary wines while emphasizing creativity. We leveraged influencers' collective power to showcase the uniqueness of Mindful Wines and communicate the Mindful vision.
At Blitz, our motto is to always over-deliver. We crafted a custom campaign uniquely tailored to growing Mindful Wine's brand visibility, bringing awareness to this healthier and delicious alternative, and communicating their vision to thousand of potential clientele across Ontario. Leveraging influencers' collective power, Blitz Marketing was able to showcase Mindful Wine's unique value and message: Choosing better is easy with Mindful Wines. The final roster included influencers at varying following levels in order to maximize this geo-targeted Ontario campaign and hit the correct target demographic for the brand. The influencers created beautiful and uniquely curated content and shared all the wonderful reasons they love Mindful Wines and why their followers will too.
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