Finding the perfect social media influencer for your brand does not always mean spending tons of money. Sure, you can hire a celebrity or a Youtube superstar to partner for your brand, but the return on investment may not be worth it. You want a social media influencer that fits your values and your branding.
If you’re into influencer marketing, finding the right person for your brand can be challenging if you don’t know where to start. Here are five ways to help you find the perfect social media influencer to elevate your brand.
1. Understand Your Brand’s Needs
Before you start your hunt, you need to understand the objectives of using influencers for your social media marketing strategy.
Do you need a brand ambassador? Do you want someone to advertise your product? Are you looking to get more leads and more customers?
Determine what style, tone, and voice you want your influencers to have. What type of audience do you want to reach? Every influencer has a different kind of demographic. It’s best to see the influencer’s primary audience and see if they fit your target market.
2. Consider Demographic
Social media as a whole is very diverse. There are people of every race, age, gender, and orientation. It’s important to consider who your audience is and who will most likely engage with your content.
The age of your targeted audience is an essential factor to consider when looking for an influencer. If you’re trying to add inclusivity to your brand, consider the advocacies of the influencer you’re planning to partner with.
3. Consider Your Budget
There’s no denying that working with celebrities or famous bloggers can be very expensive. Influencers, especially famous ones, can charge thousands per post, which doesn’t work for small businesses. It’s best to consider your budget and look for the right size influencers.
Many small businesses take advantage of micro-influencers that have 5000 followers or below. While the numbers seem small, they have higher engagement rates compared to their bigger counterparts. You can move up to influencers with more followers if you have a bigger budget.
4. Check Out Influencers’ Engagement Rates
Once you’ve narrowed your list of potential partners, check out their social media profiles, including Facebook, Instagram, Twitter, and YouTube. Make sure that their followers and engagement rates are on par with yours.
If you’re looking for more sales and conversions, checking out influencers’ engagement and transformation rates is critical. You see, not all brands have the same conversion goals. Some want better brand awareness, while some want more sales. Higher engagement rates also mean you can get more value for your money.
5. Rethink What Metrics Matter
There’s no doubt that every marketer wants more clicks, more visits, and more views. However, these things don’t necessarily translate to more ROI. What matters most is the number of customers or the amount of revenue that is generated.
When you’re doing your research on a potential partner, don’t just check how many likes or comments they get. Instead, look at how engaged their audience is. Check their following and engagement with current and previous clients.
Many influencers are willing to show their metrics during brand campaigns. See what you think matters for your products and focus on building the numbers. More sales are always fantastic, but more to branding than total sales.
Find The Perfect Social Media Influencer Now
When it comes to finding the perfect social media influencer, it’s not always about the biggest or the most famous channels. You want to choose an influencer that fits your brand and goals to get the most out of your investment.
Not all content creators are cut out to be brand advocates for you. Take your time, research, and go for the best social media influencers that benefit you the most.