Struggling to come up with fresh social media content? Here are 10 high-performing ideas to keep your alcohol brand engaging and relevant.
Showcase creative drink recipes featuring your product. Use Reels or TikTok for quick tutorials.
Take followers behind the scenes at your distillery, brewery, or bottling plant. Transparency builds brand trust.
Encourage customers to share their own drink creations featuring your product. Repost their content with credit.
Help consumers enjoy your product with the perfect food pairings. E.g., "Best foods to pair with bourbon."
Create festive cocktails for holidays like Halloween, Christmas, and summer BBQs.
Feature expert mixologists creating cocktails with your product. This builds credibility and engagement.
Use Instagram Stories or TikTok Q&A to interact with followers (e.g., “Which cocktail should we feature next?”).
Teach your audience something new: “The history of gin,” “How whiskey is aged,” or “Why tequila should be 100% agave.”
If your brand focuses on sustainability, highlight eco-friendly production processes and initiatives.
Create hype by teasing limited-time product releases or collaborations.
Want a customized content plan for your alcohol brand? At Blitz, we can help—let’s talk!
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