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  • Writer's pictureClaire McOuat

Why Spirit Brands Need Influencers: The Benefits of Influencer Marketing

Influencer marketing has become an increasingly popular strategy for businesses in recent years, and spirit brands can hugely benefit from using influencers as part of their marketing mix.

Here are a few reasons why spirit brands should consider working with influencers:

  1. Increased brand awareness: Influencers have different social media following ranges, each serving a different value. Spirit brands can tap into these audiences by partnering with influencers and creating a domino effect to increase brand awareness. This can be especially helpful for smaller and local spirit brands that struggle to stand out against larger spirit brands on the shelves.

  2. Targeted marketing: Influencers often have a specific niche or area of expertise, which means that spirit brands can choose influencers who align with their target audience. This targeted approach can be more effective than traditional advertising, as it allows brands to reach people who already have a vested interest or curiosity in their product.

  3. Increase trust: Influencers are seen as more authentic and genuine than traditional advertising, as they share their personal experiences and products that are curated to their lifestyle. This can be especially powerful for spirit brands, as people often look to their friends and peers for recommendations when looking for a new spirit. By working with influencers, spirit brands can be subtly promoted directly through the customer!

  4. Reach your niche: Influencers have varying niches whose audiences all go to their page for specific content. Depending on what kind of spirit you are trying to promote or if you are launching a specific product, you can tap into specifically tequila influencers, for example.

  5. Budget-Based: Influencer marketing has less ridged budget constraints than other forms of advertising. Bigger spirit brands may want to invest in macro or celebrity influencers, whereas smaller, more localized spirit brands would likely want to tap into a network of nano and micro-influencers. There is an influencer marketing strategy for every budget.

Spirit brands can greatly benefit from using influencers as part of their marketing strategy. Influencers can help increase brand awareness, reach a targeted audience, increase brand trust, reach a niche audience, and fit within varying budgets. If you're a spirit brand looking to increase your reach and drive sales, consider partnering with influencers to help spread the word about your product; contact Blitz Marketing!


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