If you are the proud owner of a distillery and looking for ways to get your brand visibility up so that more consumers learn about your amazing products, look no further – we have got you covered with some top marketing tips for distilleries.
Tapping Into Social Media
Given the day and age we are currently living in, it should come as no surprise that social media is your number one best friend in terms of marketing your distillery. Setting up presences on platforms like Instagram, Facebook, and Twitter, and starting to share photos, updates, and behind-the-scenes glimpses of your distillery is the first way to start getting your brand in front of more consumers. Of course, remember to use relevant hashtags to make it easier for people to find you and your content.
Hosting events at your distillery is another great way to get people excited about your products and create talk about your brand. You can consider hosting things such as tastings, cocktail-making classes, or just a casual happy hour. This will not only get people talking about your distillery, it's also a fun way to interact with your community and begin to build relationships with your potential customers.
Partnering With Local Businesses
Partnering up with local businesses can be a great way to get people talking about your distillery. You can partner with restaurants, bars, and even local stores who can carry your products. This concept works as a win-win for both businesses, you'll be able to reach a new audience and they'll get to offer their customers a new and locally-made product.
Going Old School
Of course, we cannot forget about traditional marketing techniques! This means creating flyers to distribute around your community, or something as simple as just talking to people about your distillery in person. Word-of-mouth can be a great marketing tool, and by getting out there and talking to consumers face to face, you can create a personal feel to your brand and therefore your products.
Partnering With Influencers
Influencer marketing is an amazing technique for distilleries to use. Partnering up with influencers who have a large and engaged following, allows you to tap into their audience and increase your brand's visibility. Influencers are often seen as more authentic and genuine than traditional advertising, which is what makes them such a great tool for building credibility and trust with your potential new consumers.
To sum it all up, marketing your distillery doesn't have to be a chore. Leveraging social media, hosting events, partnering with local businesses, using traditional marketing techniques, and partnering with influencers, are all ways you can effectively get the word out about your brand and products. So get creative and think outside the bottle.