If you are reading this ‒ congratulations! You have uncovered a golden nugget approach to marketing with influencers. It may seem daunting, but I am reassuring you it is entirely tangible and achievable. Here are a few key tips on what to focus on within the first 24 hours of starting your influencer marketing campaign.
Below I have outlined the tips you’ll gain from this article:
Creating a Mission
Know What Kind of Campaign You’re Launching
1. Creating A Mission
Begin by focusing on what you want to achieve with a particular collaboration. Making transparent goals is the number one step to success in influencer marketing. Choose a single sentence that encompasses your mission. This way everything that follows, and the strategy to take off the campaign will be cohesive and therefore more effective.
As curators of trends, influencers have built communities with their followers and can motivate their audiences through shared values and established trust. But why is influencer marketing trending right now? Because it is the future! Young girls don't want to grow up to be princesses anymore. They want to be the next Kylie Jenner and their other favourite influencers posting about where they are and what they are using and loving.
Gen Z and Millennials have fostered a curious consumer culture through "stalking" on social media. They want the inside information from these influential individuals. That is why influencer marketing is trending because as the influencers gain popularity, the products they recommend their audience do too. There are different levels of influencers and a few popular sponsored posts your brand should know.
2. Performance Metrics
Gathering data to determine the success of your campaigns is essential to tracking and maintaining growth for you and your clients. From this data, you can establish the strategy and the performance metrics you will use to track the campaign. KPI’s (Key Performance Indicators) are the next step.
It does not have to be difficult. An example of a KPI is Customer Acquisition: That simply means you are looking at the number of new customers within a certain time period to determine and calculate a specific increase, stagnance, or decline.
One of the most common KPI’s for influencer marketing is brand awareness.
3. Tracking ROI
In terms of tracking ROI (return on investment) you need to establish what you are tracking. Is it impressions, reach, engagement, or clicks? There are more than just these four and it is important to determine what the focus is for your client.
Your focus must be in line with the overall goal of the campaign. If you are looking to track brand awareness, for example, your focus can be on content reach, virality, and shares.
4. Know What Kind Of Campaign You’re Launching
It would make sense that the next step in the 24 hours process is to shape what you actually want to do. The campaign and how you promote to an audience needs to be in alignment with the goals previously set. There are many options such as:
Contests or Giveaways (this is a good one for quick timelines)
Depending on the influencers you choose that may affect what tactics you use.
5. Picking Influencers When planning what influencers to match with a product or service, it is important to think about the scale of what you are delivering to your client. It is important to get a mixture of bigger and smaller influencers. Usually, it is better practice to gather at least one macro influencer with some micro and nano. The reason being that macro influencers get a direct swipe up on their posts which makes it easier to direct traffic to the product and to track the engagement with their followers. Nano influencers tend to link promo codes which is still a great way to up engagement, it just takes more work for the followers to engage with the products.
6. Platforms Just as important as the influencer is the platform and audience they cater to. Every Influencer has a main platform and following they focus on. It could be a mommy blog, a YouTubing makeup artist, or a travel Instagram account. The best tactic for campaigns needs to include strategizing about the platforms themselves and how audiences interact with them. For instance: if you are using a Youtube influencer a strong tactic will be to give them sponsored content to use and talk about. So long as it aligns with their own vision and interests.
These nuances become incredibly important and can make or break a launch. A maybe not so surprising fact is that Instagram is the most important platform for Influencers by 19% over YouTube.
So, there you have it. How to learn about influencer marketing on a tight timeline. Throughout all these steps the underlying factor is alignment. Ensuring consistency will take you a lot further and save you from extra confusion along your path to success!
Get in touch with team Blitz at any time for help with launching a successful influencer marketing campaign. We’ve got you covered!