Growing brand engagement is the first step in any sales funnel. Without audiences connecting with your brand, it’s impossible to generate new leads and convert your audience. If you’re looking to maximize brand engagement, influencer marketing is the best way to do it.
In this post, we’re looking at ways how influencer marketing can improve brand engagement and how you can use it to give your brand the edge it needs.
1. Find And Partner With Micro-Influencers
Influencer marketing is about building connections with micro-influencers and optimizing how you engage with them. By identifying and partnering with the right influencers, you can keep your brand's messaging and voice consistent while creating valuable content that attracts your target audience.
Micro-influencers have better brand engagement numbers than big celebrities. While they only have a few thousand followers, many of these are superfans that relate to the influencer. They are more receptive to engagement campaigns compared to bigger fanbases.
2. Leverage Rewards And Giveaways Through Influencers
Any marketing strategy centered on bettering your relationship with customers will need incentives. One of the best ways to use giveaways and rewards is through social networking platforms, where you can reach many of your customers.
Contests are a great way to increase your brand engagement, acquire more reach, and get more people to like your page. However, contests alone are not enough for effective customer engagement. Use your influencer partners to allow everyone to learn more about your contest.
Reward your participants with giveaways, coupon codes, or gift cards for their favorite products to maximize your contest. Allow your influencer partners to use their social media to consistently send signals of the competition to their followers.
3. Encourage Influencers For A Social Media Takeover Campaign
Social media takeovers are an effective way to get creative with your posts, generate more interest, and boost your social media engagements. While they are a great way of doing this, any business can incorporate this strategy into their current social media marketing strategy.
Many brands are integrating bloggers and social media personalities into their marketing campaigns. The takeover of these accounts provides the audience with a more relatable interaction with the medium.
4. Send Product Mailers To Influencers
This tip may seem small, but the impact that it can have on improving your social presence is remarkable. Sending product mailers to influencers can help build authenticity and trust, allowing for a better relationship between your business and its audience.
Sending out product samples of your products to influential people allows you to achieve two goals. First, it allows them to discover your product. Second, it enables their unique perspective to push you further.
Since they are already equipped with the necessary tools to promote and market it, it’s more likely that they will be more enthusiastic about sharing it with their audience.
Boost Your Brand Engagement With Influencers Today
Brand engagement is crucial in growing your customer base. The more that your business is seen by your target market, the more that they’ll consider you a credible option.
Take advantage of the power of influencer marketing and build lasting relationships with potential customers. Try these tips now, and you can generate high-quality customer interactions regularly.