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  • Sorina Andresan

How to Do Influencer Marketing The Right Way In 2022

Over the past two to three years, influencer marketing exploded more than ever. As the pandemic puts more eyes online, influencers offer more than brand promotions. From public relations to brand ambassadorship, they can help almost any aspect of your business.

Brands are looking to spend more money with influencers, knowing how they can connect with their audiences. Knowing how to do influencer marketing the right way should give you a good chance of making the most out of every influencer campaign you do.

Take Advantage of Video Influencers

It’s no secret that video has taken over Instagram and Facebook over the past couple of years. With more brands taking advantage of visual content, social media platforms are also taking advantage.

Not only do these platforms give creators more freedom when it comes to posting, but they also give them a great reason to create even more. Videos can engage an audience more than an image or written post, making it essential to take advantage of.

Marketers tap into millions of followers when they partner with a video creator. People engage with these creators, making them more effective for advertisers.

Influencer Marketing Is More Than Just Promotion

There is nothing wrong with promoting products with your influencers, but there’s more to it than promotion. You're missing out on many other opportunities if you only use social media to promote your brand.

Don’t just focus on your products. Share information your followers are interested in. Talk about other brands or businesses you support.

The more you share with your audience, the more they feel they can relate to you. The more you relate to them, the more loyal they will be to you and your product.

Use Influencers For Your Entire Sales Funnel

Most companies use their partners to create direct sales through promotion throughout the sales funnel. Many simply generate a promo code, give it to their influencers, and ask their audience to click and buy. There’s more to them than promotional material.

Many influencers can now build your brand throughout your sales funnel. They can start by generating awareness about the brand and working towards improving interest. Engaging your audience can be powerful, especially if your partners build emotional connections with them.

In 2022, it’s beneficial to work with influencers long-term. Work with them to boost brand awareness, power retention, and enhance customer experience. You can even use influencer marketing strategies to help grow your brand from start to finish, creating potential repeat customers.

Micro-Influencers Are The Right Pick

Micro-influencers and nano-influencers aren’t the right choice for every business. However, it’s hard to deny that they are a fantastic pick if you’re looking for high conversions. As social media users increase every year, more marketing campaigns are launched. This means you need to pick the right partner for your marketing campaign.

Working with micro- and nano-social media users with a smaller following is essential. They’re more likely to produce better results, making it easier for you to see the numbers faster.

Micro-influencers and micro-campaigns are gaining traction as marketers look for more affordable ways to connect with their audiences on social media. Landing a campaign with big names in your niche takes time, but you have a better chance with an up-and-coming influencer.

Make The Most Out Of Your Influencer Campaigns In 2022

Finding the right social media strategy for your business can be overwhelming. There are many roads you can take that don’t help grow your business. Influencer marketing is continuously evolving and, when done right, can help skyrocket you to success.


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