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  • Writer's pictureAdriana Monestime

How Influencer Marketing Works For Service-Based Brands

Both service-based brands, as well as product-based ones, can benefit from Influencer marketing. Given that it can be an effective strategy, here are some ways that influencer marketing can work for service-based brands.

  • Brand Awareness

First and foremost, Influencer marketing helps service brands increase their brand awareness and reach a larger audience. Partnering with an influencer who has a specifically tailored following, service-based brands are able to tap into that specific audience and promote their services.

  • Trust and Credibility

The consumers following these Influencers have a lot of trust and respect for them, meaning these influencers can help brands build trust and credibility with their audience. When working with influencers who have built a strong reputation in their vertical, service brands are able to leverage the influencer's credibility to promote their services and have that trust given to them by association.

  • Referrals

Service-based brands have the option to leverage influencer marketing as a form of referral marketing. Whenever an influencer promotes a specific service, they are really referring their followers to the actual brand. This can be especially effective for brands that also offer personalized services, something as coaching/consulting.

  • Leads

Generating leads for service-based brands is crucial and Influencer marketing can also be used to help with that. Partnering with influencers to offer a free consultation or even a trial of the services, service brands can attract potential consumers and nurture them into long-term clients.

influencer marketing is a valuable strategy for service-based brands if they are looking to increase their brand awareness, build trust and credibility, generate leads, and drive revenue. When working with the proper influencers, service-based brands can see significant results from influencer marketing.


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