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  • Writer's pictureKatrina Xavier

5 Reasons Why App Companies Benefit from Influencer Marketing

According to Adweek, 49.3% of respondents purchased because an influencer had recommended it. Influencer marketing is an effective way for app companies to promote their products and services. By partnering with strategically influential people on social media, apps can reach a targeted and engaged audience more likely to download their app.

Here are just a few reasons why app companies need to add influencer marketing to their plan:

1. Influencers have a loyal and engaged audience. Think of an influencer as a trusted neighbor. When they recommend an app to their followers, those followers are exponentially more likely to trust and try it. The audience sees influencers as a credible and trustworthy source of information, a position that took years to build.

2. Influencer marketing can drive high-quality niche traffic to your app. Influencers have niche followers interested in products and services in a specific genre. By collaborating with an influencer, app companies can test various audiences and drive high-quality traffic to their app.

3. Increase app downloads with Influencer Marketing. App companies can increase the number of downloads by promoting to a targeted and engaged audience. It's especially effective if the influencer creates buzz and excitement around the app.

4. Influencer marketing can increase brand awareness and credibility. Working with influencers can help app companies increase brand awareness and credibility, especially if an app company is brand new and needs public validation. For example, when Uber first started, using influencers to build consumer trust and credibility with the idea of getting into a random person's car.

5. Influencer marketing is cost-effective. When an app partners with an influencer, they receive three valuable pieces: UGC content, exposure to a targeted audience, and piggyback on the influencer's pre-built credibility.

Influencer marketing can be a highly effective way for app companies to drive awareness, downloads and increase usage. The key is working with the right avatar to get the most from each campaign. If you're looking to partner with influencers and need help figuring out where to start, get in touch, and we will help!


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