Pillitteri - Summer Experiential Campaign

Blitz Marketing was tasked with showcasing and driving traffic to Pillitteri Estates Winery to experience their wine tours and increase exposure to their pizza patio - Barrel Head. We strategically chose to use influencers in and around Ontario to highlight everything the winery had to offer.

Goal

Our goal was to use talent in and around Ontario who had a majority Canadian audience that would be willing to visit the winery. A special emphasis was placed on collaborating with influencers who would creatively and authentically share a compelling experience on location.

TikTok and Instagram Reels

Pillitteri's visually stunning space deserved all the recognition, so we focused on having the influencers showcase high-quality content to depict the entire experience properly.

Our Solution

Our goal is always to over-deliver for our clients by maximizing their budget and securing the best talent. Despite promising nano talent for this summer campaign, we were able to negotiate a combination of nano, micro, macro local influencers to generate buzz about Pillitteri Estates Winery.

Stories Matter

Pillitteri Estates has a real story to share, so we focused on having the influencers showcase this through compelling captions and video content on their stories.

Results

As an agency, we prioritize going above and beyond for our clients. The final roster included 6 macros, 1 micro and 5 nano influencers. We achieved over 117,000 impressions for Pillitteri Estates Winery and successfully drove thousands of consumers to their fantastic location using these influencers.