PiACTIVE is a Canadian premium manufacturer of insect repellents, insecticides, and accessories. The entire PiACTIVE lineup is proudly manufactured in Canada which allows them to have the highest quality product. This unique repellent allows for 12 hours of deet-free protection and is safe for children, it is an absolute summer essential for any person enjoying the outdoors. Blitz Marketing came in to help spread awareness about PiACTIVE's unique repellent by leveraging the power of influencers.
PiACTIVE needed help spreading the word about its one-of-a-kind bug repellent to the perfect target market across Canada right in time for the Summer. The challenge was to tap into the correct geo-targeted markets in Ontario, Quebec, and British Columbia and reach its ideal target demographic through the power of influencers. The goal was to target a mix of adventure enthusiasts and parents to introduce them to the repellents while emphasizing creativity, and the uniqueness of the repellent by spreading awareness about the benefits of using PiACTIVE repellents and positioning it as the go-to deet-free bug repellent.
At Blitz, our motto is to always over-deliver. We crafted a custom campaign uniquely tailored to growing Shiny Apple Cider's brand visibility, bringing awareness to their deet-free bug repellent, and communicating their vision to thousand of potential clientele across Canada. Leveraging influencers' collective power, Blitz Marketing was able to spread the word about PiACTIVE right in time for the Summer. The final roster included influencers at varying following levels in order to maximize the campaign and hit the right target demographic for the brand. The influencers created engaging content while emphasizing the effectiveness and the many benefits of using PiACTIVE and why it is a game-changer. Letting their audience know it is going to become their go-to bug repellent for a peaceful bug-free summer!
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